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The Resource for Profitable Marketing

sales & marketing

What a 12 year old can teach us about running a bar
I’m going to go off topic here for a second, but you’ll see where I’m going with this….Just 18 short days ago, an unknown 12 year old boy called Greyson Michael Chance from Edmond, Oklahoma performed an amazing cover of a Lady Gaga song “Paparazzi” at a school talent show. Click for More>>

Why your flashy website could be hurting your bar business
If your bar or nightclub website is more than 3 or 4 years old, there's a good chance that some "flash" elements were used to add a dramatic intro, flashy transition effects, to build your contact form or even to build the entire site. Click for More>>


Top 10 Tips For Taking Photos Of Your Bar
One of the most important things to consider with print/online advertising is the photography. In an age where we have become immune to advertising and scan pages quicker and quicker, it is even more important for your photos to pop and grab the attention of the reader. Click for More>>


DOWNLOAD: Facebook & Twitter for Bars & Restaurants Explained
How to build a following of fanatical customers to your bar or restaurant while reducing your advertising spending. We show you everything you need to know about Facebook and Twitter in this 35 page exclusive booklet designed for Bars and Restaurants.
Click here for more>>

 
10 Low Cost Ways to attract more customers to your bar. Today
One thing is for certain: The game has changed and it's time to start thinking differently about how to grow your business. After all, doing the same thing over and over again without signs of growth is not going to keep you in business very long. These 10 Low Cost Ideas will help you get the ball rolling. more>>


and start communicating with your customers. Stand out from your competitors by thinking outside the box. Preview>>
  
No amount of slick advertising, image campaigns or PR will make-up for an average product or for people who don’t care about what they do. Where has customer service gone? Michael Chaffin looks at this issue. 
 
The marketing plan should be the blueprint for all the activities of the company for the year ahead. By concentrating on the most productive areas you will also achieve an increase in profits!
 
A company’s Business plan should involve all areas of the company including manufacturing or operations, finance, personnel, information,  technology, premises/property.
 
At its simplist, there are 3 fundamental questions to a marketing plan:- Where are we now? Where are we going? How are we going to get there?
 
The most important starting point is to carry out a review of “Where are we now?” This is popularly known as the SWOT Analysis: Strengths, Weaknesses, Opportunities and Threats. 
 
There is widespread discussion on the airwaves and in print that the Irish hospitality industry has lost its friendly welcoming image.  Marc Thornton of DTA Marketing asks, "Have we lost it?"
The difference between marketing and advertisingThe Difference Between Marketing and Advertising
Most restaurateurs and bar operators fail to distinguish between marketing and advertising. Download this article to make sure you are not one of these people! more>>

The most important question you'll ever ask your web designerThe most important question you'll ever ask your web designer
Very few businesses choose not to have a website, so what’s the difference between two similar businesses, both with a website, yet one generates sales leads and the other website does nothing?
More>>

What your Signage Says
What does the sign above your door really say about your business? Unless your business attracts all of its customers through word of mouth and very few do, it is important to get the message above the door or outside the gates right. more>>
 
Making money from your Toilets
 
We examine how to utilise this often overlooked space to generate revenue for your business. more>>
 
David Martin of MARTEC Internet Expertise looks at the importance of a website in the hospitality industry today. Can you afford to be without?
  
The answer to increased reveue might be right on your doorstep or even on your window! We show you how to increase sales without increasing costs.
Click for more>>
Your establishment whether it is a restaurant, bar or a hotel is made of bricks and mortar, this gives the customer an initial impression of what your establishment is like. We list the Top 10 Key Points of Hospitality.
 
How to get a return on your Entertainment 
Investment

Any spend on entertainment or indeed advertising is always a risk, so why not make it less of a risk and be more creative without overspending.
 
Children are all too often seen as a nuisance and only a noisy pest that comes along with adults instead of a form of steady revenue, and when looked after correctly will result in return business. 


 

 

  

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Bar Operations Features
 
 



"All you need to know about Limiting Losses in the Bar"

The Hospitality Shop in conjunction with Barkeeper brings you this exclusive handbook designed to  assist you reduce the risk of losses in your Bar. Instant Download
 
 
Basic Food Hygiene - Certified Course - CD
Legislation requires all staff who handle food on a day to day basis in their job to be trained to level 1, Basic Food Hygiene. Use this certified course to train your staff and offer unlimited use through easy learning modules.
 
HACCP & Food Management Training CD
This helpful CD gives you the information and tracking documentation to meet legislative needs in easy to follow modules.
 
Customer Service Training CD 
Ideal for your whole team or individual learning. Included in each of the ten fantastic sessions are Information and Guidance, Tips and techniques to implement and more.

 

©2007 Barkeeper ltd. All rights reserved. Reproduction without permission prohibited.
For hundreds of downloads and checklists visit www.barkeeper.ie
©2007 Barkeeper ltd. All rights reserved. Reproduction without permission prohibited.
For hundreds of downloads and checklists visit www.barkeeper.co.uk