WHAT A 12 YEAR OLD CAN TEACH US ABOUT RUNNING A BAR
I’m
going to go off topic here for a second, but you’ll see where I’m going with
this….Just 18 short days ago, an unknown 12 year old boy called Greyson Michael
Chance from Edmond, Oklahoma performed an amazing cover of a Lady Gaga song “Paparazzi”at a school talent show.
He
recorded his performance on video and uploaded it to YouTube. There the video
sat for a week or so before it was picked up by some Lady Gaga fans and
forwarded it to their friends. Within days, virtually every news station in the
US covered his performance, he was invited to perform on a daytime chat show
with 5 million viewers, secured a record deal and took a call from Lady Gaga
congratulating him on the performance.
All
this within the last three weeks. Oh and he also has more than 3 million Google
search results for his name and 36,000 friends on Twitter (an account he opened
2 days ago…)
You’re
probably wondering what this has to do with your bar? Well, the game has
changed for anyone or any business wanting to get noticed. It’s no longer good
enough to sit back and hope the business and attention comes to you. It’s not
going to happen.
Instead,
you have to find a way to get noticed, find a way to stand out from the crowd.
In other words, what’s your Lady Gaga song? What is your unique offering that
you want everyone to know about? Is it a special sauce recipe? A unique
Cocktail? or maybe an amazing building or decor? What is it that gets people to
go “wow”!!
If
you can’t find what this is, then that’s your problem. You first need to have
something that separates you from the crowd. Once you find this, it’s time to
shout it from the rooftops. Grab a video camera and shoot a video about your
special sauce and upload it to YouTube, take pictures of your cocktails and
send them to everyone in your email database ( I presume you have one of
these….)
The
game has changed forever. There are new ways to get noticed, new ways to draw a
crowd. You don’t need to sing a Lady Gaga song or appear on daytime television,
but you need to strike a chord with your customers and give them something
worth sharing. Without this, you’re just another brick in the wall.
Be
different and tell us all about it.
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Basic Food Hygiene - Certified Course - CD Legislation requires all staff who handle food on a day to day basis in their job to be trained to level 1, Basic Food Hygiene. Use this certified course to train your staff and offer unlimited use through easy learning modules.
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I’m
going to go off topic here for a second, but you’ll see where I’m going with
this….Just 18 short days ago, an unknown 12 year old boy called Greyson Michael
Chance from Edmond, Oklahoma performed an 
