WHY YOUR FLASHY WEBSITE COULD BE HURTING YOUR BAR BUSINESS
 If your bar or nightclub website is more than 3 or 4 years old, there's a good chance that some "flash" elements were used to add a dramatic intro, flashy transition effects, to build your contact form or even to build the entire site.
Adobe Flash is a multimedia platform that is popular for adding animation and interactivity to web pages.
Flash is commonly used to create animation, advertisements, and various web page Flash components, to integrate video into web pages, to make games and more recently, to develop rich Internet applications. But here's the problem, as your bar customers become more mobile and tech savvy and more and more iphones and ipads flood the market, you are going to have a bigger and bigger problem, because these devices do not run flash which means that your website won't show to anyone searching for your business on these devices.
But it's only a matter of time before these devices run this software, right? Wrong. Steve Jobs, CEO of Apple stirred up a lot of controversy this week by announcing that his touch screen devices will never run flash. He considers it an outdated type of software and unfit for the functions Apple products are designed for. Specifically, he says, flash was designed for a mouse, with it's fancy rollover effects, none of which are needed on a touch screen device that will never have a mouse attached.
Is this a big problem, you might ask?
Well lets assume you undertake some form of text message advertising and promoting to your customers. If they open these messages on their iphones or ipads and want to find out more by visiting your website, DEAD END! Your flash website which was once praised for having amazing animation and sounds, is now out of date and will display as a simple blue error box in the middle of the screen, so it may be time to review your site to make sure it can remain relevant and a key part of your marketing effort. Your competitors might be...
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amount of slick advertising, image campaigns or PR will make-up for an
average product or for people who don’t care about what they do. Where
has customer service gone? Michael Chaffin looks at this issue.
The
marketing plan should be the blueprint for all the activities of the
company for the year ahead. By concentrating on the most productive
areas you will also achieve an increase in profits!
A
company’s Business plan should involve all areas of the company
including manufacturing or operations, finance, personnel,
information, technology, premises/property.
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